“Daniel has an extensive skill set, from design and art direction to a spectrum of illustration styles.
He's the consummate design professional. And a heck of a nice guy to boot.”

- Dave Savage, SavageMonsters.com

Creative Brief


PURPOSE OFCREATIVE BRIEF: The spring­board into the cre­ative process. This inter­nal com­mu­ni­ca­tion clar­i­fies direc­tion, out­lines the tar­get mar­ket, the key mes­sage and the desired results. The cre­ative brief is some­thing that we will use to make sure that we are both focused and on the same page. We will refer back to it often dur­ing the cre­ative process.
Once estab­lished, we go full-​throttle with the cre­ative process and start con­cep­tu­al­iz­ing ideas. We con­tinue to hone our cre­ative thought until it is an illus­tra­tion, a logo, a Web site or a com­pelling print col­lat­eral piece.

We fol­low this process no mat­ter what the project, the medium or the chal­lenge. Adher­ing to this process is what equips us to pro­duce award win­ning, effec­tive and con­sis­tent work.When answer­ing the ques­tions below keep them brief. After all that is what this is called ‘A Cre­ative Brief’.

Cre­ative Brief
  1. (required)
  2. (required)
  3. (valid email required)
  4. ATTENTION: all infor­ma­tion dis­closed on this cre­ative brief form will be kept strictly con­fi­den­tial between Daniel Gill and the fore men­tioned client.
  5. (required)
  6. By sign­ing this brief the client agrees and under­stands that the infor­ma­tion con­tained in this form will be the sole ref­er­ence point from this point for­ward in devel­op­ing the clients logo /​iden­tity.
  7. Key­words What words best reflect your com­pany? (check all that apply)
  8. Cre­ative Feed­back Who’s input will you rely on most? (check all that apply)
 

cforms con­tact form by delicious:days

TEMPLATE Design by Glitschka Stu­dios © 2003
Entire site con­tents copy­right © 2003 – 2010 Daniel Gill