Daniel Gill Illustration

PURPOSE OF A CREATIVE BRIEF: The spring­board into the cre­ative process. This inter­nal com­mu­ni­ca­tion clar­i­fies direc­tion, out­lines the tar­get mar­ket, the key mes­sage and the desired results. The cre­ative brief is some­thing that we will use to make sure that we are both focused and on the same page. We will refer back to it often dur­ing the cre­ative process.
Once estab­lished, we go full-​throttle with the cre­ative process and start con­cep­tu­al­iz­ing ideas. We con­tinue to hone our cre­ative thought until it is an illus­tra­tion, a logo, a Web site or a com­pelling print col­lat­eral piece.

We fol­low this process no mat­ter what the project, the medium or the chal­lenge. Adher­ing to this process is what equips us to pro­duce award win­ning, effec­tive and con­sis­tent work.When answer­ing the ques­tions below keep them brief. After all that is what this is called ‘A Cre­ative Brief’.

Cre­ative Brief

1. Your Name(required)
2. Busi­ness Name/​Product(required)
3. Email(valid email required)
4. CC:
5. ATTENTION: all infor­ma­tion dis­closed on this cre­ative brief form will be kept strictly con­fi­den­tial between Daniel Gill and the fore men­tioned client.
6. Sig­na­ture(required)
7. Client Name
8. Date
9. By sign­ing this brief the client agrees and under­stands that the infor­ma­tion con­tained in this form will be the sole ref­er­ence point from this point for­ward in devel­op­ing the clients logo /​iden­tity.
10. Who are you?
11. You Objec­tives
12. Desired Results & Vision
13. Tar­get Market
14. Com­pe­ti­tion
15. Suc­cess Cri­te­riaHow will you judge a successful project?
16. Design Cri­te­riaWhat do you want this project to say?
17. Color Pref­er­ences
18. Pref­er­ences
19. Key­words What words best reflect your com­pany? (check all that apply)
20. Depend­able Pro­gres­sive Tra­di­tional Estab­lished Edgy Strong Enthu­si­as­tic Unique Integrity Fun Seri­ous Hi-​Tech Pre­cise Orig­i­nal Main­stream
21. Cre­ative Feed­back Who’s input will you rely on most? (check all that apply)
22. Tar­get Audi­ence Mar­ket­ing Depart­ment Com­pany Employ­ees Busi­ness Part­ner Your­self Focus Group Sec­re­tary Close Friend/​Spouse Daniel Gill Design & Illus­tra­tion
23. Addi­tional InputAny other thoughts?
24. What color is snow?

 

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