Daniel Gill Illustration

An overview of my cre­ative process for a typ­i­cal project.

Client Meet­ing
I dis­cuss the project with the client to get a feel for the scope, style, and com­plex­ity of the project. I find it very help­ful to have my client fill out a Cre­ative Brief as a start­ing point and to ref­er­ence as the process progresses.

Research and Pre­lim­i­nary Sketches
I begin by col­lect­ing any infor­ma­tion that I might need, such as ref­er­ence images, com­peti­tors, mar­ket posi­tion and tar­get audience.

The next step is to cre­ate three pre­lim­i­nary sketches to com­mu­ni­cate ideas to the client.

Roughs
Upon approval from the client, I make any nec­es­sary changes and refine the art­work in a color rough.

Fin­ished Illus­tra­tion or Design
Once the rough is approved by the client, I cre­ate artwork.

Rates are based on the com­plex­ity of the project and the pub­li­ca­tion rights required by the client.

Please con­tact me with any ques­tions and to start your project.

423.653.6565